From identifying the right markets for the right events, to targeting fans when on-sale, to reporting and analyzing performance across multiple events and venues, the needs of promoters and artists for technology-driven decision support are some of the more complex in the entertainment industry. StratTix technology can provide a clear advantage to promoters and artists in what is becoming an intensely competitive field for total entertainment market share. Our technology for fan targeting and event revenue prediction serves as the cornerstone for tour optimization, venue and city selection, and valuation of artists/acts. Representing StratBridge’s most nascent market, promoters and artists can benefit from our custom solutions today with a clear path to developing a core set of functionality to address the broader needs of this huge market.